Perhaps you already own a bike and your position is not optimised, causing you to under perform.  A proper bike fit not only will provide you with the most economic means of expending energy, but will also prevent pain that is common in the knee, hip, and lower back, particularly with riders who are trying to adapt their bodies to the bike they already have purchased. Don’t rely on the guy at your local bike shop and his quick visual check, to tell you ‘yeah, that looks ok to me.’  A large part of our trade comes from athletes who have gone down the ‘local bike shop’ route and then suffered discomfort, injury or even the wrong size bike for them.

We would rather adapt a bike to the body you already have. There is a big difference between being sized for a bike and being fit for a bike.  When it comes to the biomechanics of fitting a rider to his or her bike, little ‘tweaks' can be very significant.  Our mission is to spread this message to all fitters and cyclists alike.  Whether a rider is on an £500 commuter bike or £10,000 performance race machine, a proper bike fit is as essential.  Tools that help the fitter see accurate cycling-specific movements have become equally essential in providing quality assessments of a rider's bike positions.